Part of INCEF’s thinking about production and dissemination is that if it accomplishes nothing else, it provides a baseline or a playing field upon which so many other efforts can be engaged. In that spirit it encompasses the adages that “a rising tide lifts all boats” and that we “let a thousand flowers bloom.” Nonetheless, INCEF is very committed to evaluating the impact of its projects through an exceedingly thorough, in-depth process.
We use a protocol that, itself, has been carefully examined combining quantitative, qualitative and anecdotal measurements. Key elements are pre and post-screening surveys of individuals and focus group discussions. In every activity a number of demographic categories - some of them being young children, women and elders - are represented.
The evaluation methodology involves multiple interviews and multiple screenings to determine what elements resonate most strongly, what kinds of attitudes and behaviors show signs of change, what kinds of questions or concerns remain and what are the messages that need reinforcement or even a different approach.
The educators prepare and submit extensive reports of their outreach activities in the communities that include detailed descriptions of the participants’ responses from interviews and discussions. When they all regroup after the dissemination trips, they are able to compare notes which helps them critique and improve each other’s work and suggest to the production teams changes and/or new efforts that may be warranted.
INCEF’s evaluation technique values both the “forest and the trees.” The uniqueness of our work has a clearly observable and overwhelmingly favorable impact. But it’s our commitment to knowing what does or does not work through the most exacting possible process that INCEF stands on.
2007 Annual Report
2008 Republic of Congo Performance Report - Great Apes and Ebola
2010 Report on HIV/AIDS Outreach
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