incef

Summary

In May of 2005, INCEF ran its first digital workshop with the Tanya Center for Conservation Biology. During the workshop INCEF showed students several films and Public Service Announcements as part of teaching them about creating messages and motivating a call to action. The students felt strongly that none of the films they were shown identified the local audiences who should be reached. They came up with an idea for a film that would -- they felt -- clearly identify and include every sector of the local audience they needed to reach with their conservation message. The resulting film was "Everyone for Conservation."